Due to the current situation of COVID-19, we have paused staff interview scheduling until further notice. It is now clear that hosts without staff interview badges are not able to get one, and are not able to remind students to check the homestay profile through the "promote my homestay" feature. We have now decided to make the "promote my homestay" feature available to all hosts with or without the staff interview badge. We expect to keep it this way till we resume the staff interview for hosts.
Here is what you need to do if you'd like to "promote my homestay" to a student interested.
We hope by making this feature available to all homadorma hosts temporarily, we could help you fill up your rooms quickly.
Thanks for your continued support.
Our Prime Minister announced on March 16 that Canada will deny entry to people who are not Canadian citizens or permanent residents. That means homestay bookings made on homadorma.com are inevitably affected. Students that were scheduled to arrive in Canada in March or April can no longer move in to homestays as planned. Other students planning to arrive at a later date now face uncertainties. As a result, many of them have cancelled or will cancel the homestay booking.
We'd like to invite these students back to homadorma for another homestay booking when Canada lifts the border ban without violating the terms in the contract or termination policy. So here are the initiatives that we'd like to implement to address the COVID-19 impact.
Student initiated termination before moving-in
We posted our first COVID-19 blog on February 24, 2020, when there were only as few as 11 active cases in Canada. During the past week, I'm happy to see that many businesses in Canada made their very first announcement about COVID-19 in Canada, after the number of Canadian active cases reached 3 digits. It's better late than never.
In this blog post, I'd like to discuss what has changed since our last blog post, and how Homadorma hosts should respond to prepare for the virus spread.
Are Canadians in danger?
We've been getting inquiries from our communities about things that show up often on the news recently, the Novel Coronavirus, or by its official name, COVID-19. Since the case is still developing, information from various sources could be confusing and conflicting. So we feel it is our responsibility to bring our hosts to the right path in terms of battling with COVID-19. Let's get started.
What is COVID-19?
According to BC Centre of Disease Control,
Coronaviruses are a large family of viruses found mostly in animals. In humans, they can cause diseases ranging from the common cold to more severe diseases such as Severe Acute Respiratory Syndrome (SARS) and Middle East Respiratory Syndrome (MERS-CoV). The new coronavirus has been named SARS-CoV-2. The symptoms of COVID-19, the disease caused by the new coronavirus, are similar to other respiratory illnesses, including the flu and common cold. They include cough, sneezing, fever, sore throat and difficulty breathing.
How did COVID-19 start and spread?
Though some researchers believe the 2019 novel coronavirus is related to human interaction with wildlife animals, there is no solid evidence to back up the theory yet. What we do know is how it spreads in the public.
Coronavirus is transmitted via larger liquid droplets when a person coughs or sneezes. The virus can enter through these droplets through the eyes, nose or throat if you are in close contact. The virus is not known to be airborne (e.g. transmitted through the particles floating in the air) and it is not something that comes in through the skin.
Are Canadians in danger?
Marketing, used to be easy. Back in the 60s of the 20th century, TV was the dominant communication channel. Put any message out there as a TV commercial. Repeat it a thousand times, you get a legendary brand. That was the story of Marlboro Man.
Fast forward to the early 2000s, marketing was no longer a simple thing to do. Every marketing manager was faced with a million channels to choose from. How to effectively allocate the budget so that we don't spray and pray? Or more importantly, when marketing does work, how do I know which initiative worked, and why?
Interestingly, the last 10 years seem to have announced the end of this guessing game. Web Analytics, helps you figure out what your audience is doing on your website. Quite a few tools are able to do it at almost no cost. A/B testing, makes it so easy to run your own focus group. And again, the tools are almost free. No wonder the traditional marketing research giant, AC Nielson, and its supposedly successor, Comscore, are not performing so well in the stock market.
A blog where Homadorma team share information with our hosts and students.